Youssef Othman, Vice Chairman of Unionaire, said that Unionaire and Americool are participating in the “Electrotech 2026” exhibition with a range of home appliances, as competition to meet consumer needs intensifies. He noted that purchasing decisions are no longer based on price alone, but also on product quality, efficiency, and after-sales service.
The exhibition is being held at the Exhibition Grounds in Nasr City through October 11. The two brands are showcasing refrigerators, washing machines, air conditioners, cookers, deep freezers, and built-in appliances. The offers include discounts of up to 50% on selected products, subject to the terms applicable to each item.
Othman said that presenting the products at the exhibition gives visitors the opportunity to inspect appliances, compare models and specifications, and ask about prices and related services. He added that consumers are increasingly careful to assess what they receive for the price, including an appliance’s efficiency, warranty, and after-sales support.
He noted that competition among home appliance brands places greater responsibility on companies to develop their products and improve their efficiency. Building consumer trust, he said, requires products that offer clear value, supported by services that continue after the sale.
Unionaire and Americool’s participation features a range of appliance categories, from cooling and laundry products to kitchen equipment, allowing visitors to explore several options in one place. Discounts vary by product, making it important for shoppers to compare final prices and review warranty, delivery, and installation details before purchasing.
Othman said that investment in development, innovation, and product efficiency can strengthen the competitiveness of Egyptian industry. He added that the group aims to associate the Unionaire and Americool names with quality, trust, and value for customers.
“Electrotech 2026” runs through October 11, bringing together exhibitors from across Egypt and giving visitors the opportunity to compare available appliances and offers directly.
